Council approves new water conservation credit program, two bids and discusses name for MCG

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Marketing firm BrandEra proposed to name the new multi-generational center "Rise." (Image courtesy City of Lewisville)

The Lewisville City Council met Monday night and voted to pass a new single-family water conservation credit system, announced four new proclamations and approved two major bids. In the workshop session, council decided to seek more input on the potential name of the new multi-generational center after an unenthusiastic response.

The ordinance, as detailed in the agenda background material, could pay out as much as $355 to $515 per household, depending on the number of bathrooms. That’s up to $25 for a moisture sensor, up to $75 for a WaterSense certified irrigation controller, up to $125 for a tier 3 high efficiency washing machine, up to $25 for a rain barrel — limit two per household — and up to $30 and $50 for low flow showerheads and low flow toilets, which are limited at three per household.

One of the bids passed included a bid award to Gunn Nissan of Denton and Corinth for two electric vehicles that total to $53,186, according to the agenda. Council member TJ Gilmore said after the meeting he wasn’t sure about the type of car, but thought it was probably two Nissan Leafs. He added the price came out below the commercial total of $64,000 most likely due to fleet pricing.

The other major bid from the meeting was a bid award to Bibliotheca, which will provide the library with an RFID-enabled automated materials handling system to help the library sort books faster and more efficiently. The price tag for it totaled a little less than $112,000. Gilmore said the device will pull books out from the return bin, scan and sort them so they can be put back up and will save around 40 hours of time for workers per week.

The work session before the meeting began at 5:30 p.m. and almost entirely consisted of a presentation for the new multi-generational center, which is set to open in 2020. The presentation showed designs and colors chosen for the interior of the center and featured photos to create a sort of walk-through.

The presentation concluded with BrandEra co-founder Beth Owens presenting “Rise” as a potential idea for the name of the facility, which is what the branding of the center would be based around.

“Wouldn’t you like to go to Rise?” Owens asked during her presentation. “Think about that on an invitation or a call to action. It’s a strong, short word and it’s memorable.”

None of the council members expressed support for the name, with each speaking on why they didn’t care for it. Nobody dismissed the name as an idea entirely though, and each said they had a degree of openness to it.

Councilmember Neil Ferguson spoke out the most against it, saying he had known about the name since it was picked a month ago and still didn’t like it. He also detailed personal research he conducted, which involved him going out into the public and surveying what they thought. He also added he hasn’t seen anyone particularly enthused by the choice.

“Branding is a big deal with me … I think the name is critically important,” Ferguson said. “I just cannot get attached to this name.”

City Manager Donna Barron said the process to choose this was much more difficult than she anticipated and felt the name was fitting and had good branding potential. Council member Brent Daniels said he wasn’t emotionally attached to it yet, while Gilmore said the name made him think of an uptown bakery. Council members Bob Troyer and Brandon Jones agreed with the other members. Mayor Rudy Durham said he didn’t have an issue with the name.

The conversation concluded with Barron proposing to pull back and readdress the name with consultation. Originally, the plan was to have the name of the facility put as an agenda item for the April 16 meeting. Instead, they will likely hear something further on the name at the meeting, which would be put on a later agenda.

City Council meets the first and third Mondays of every month and typically holds an hour-long workshop prior to the meeting. The meetings and workshops are open to the public. The next meeting is scheduled for April 16.